The factors that make websites and domains valuable are many and very different.
When it comes to selling a web address, here are a few key elements that will affect
- Whether it contains valuable marketing significant keywords,
- how "brandable" is the letter combination and the related URL,
- which top-level domain (TLD) is used,
- how big is the market potential,
- presence of interested competitors,
- whether and to what extent promotion investments are currently being made in this letter combination on the web,
- how long the domain has been on the web - older domains have better search
engine optimization (SEO),
- whether there is already a following that could increase traffic rates immediately.
Unlike to websites who have more metrics that can determine their price, there
is no real formula for calculating a domain value. As a rule of thumb, however,
short and expressive web addresses with valuable marketing significant and meaningful
keywords make the most money.
Some examples of the ratings
The palace.com domain sold for over $ 300,000 in 2020. Carinsurance.com sold for $ 49.7 million in 2010, which is understandable when you consider that it has top keywords for one of the most competitive industries online. The Voice.com domain name was sold for $ 30 million last year. Facebook paid $ 8.5 million for fb.com.
Some links to it:
- The 25 most expensive domain names publicly reported
- Top 100 domain names sales chart 2020
- domain-recht.de: The blog about domain names (only in german)
- Domain price comparison - Concrete examples of sold domain names (only in german)
- Analyze and rate a domain name (only in german)
- Adresso.de - Free domain valuation since 2001 (only in german)